Coca-Cola Bangladesh Limited has commenced its new and exciting summer Under the Crown (UTC) Campaign for its Sprite consumers. In this coming hot and humid summer the Bangladeshi consumers will have an amazing opportunity to win brand new Nokia phones every hour, by quenching their thirst with their favorite invigorating and intensely refreshing lemon-lime flavored soft drink ‘Sprite’.
The details of this campaign was presented in a press conference at Sonargaon hotel of the capital on Wednesday (Mar 14). Shadab Khan, Managing Director of Coca-Cola Bangladesh Limited, Tapas Kumar Mondal, Managing Director, International Beverages Private Ltd., Robert West, CEO of Abdul Monem Limited-Beverage Unit, Farhan Rashid, Head of Business, Nokia, were present at the occasion along with other top officials from Coca-Cola in Bangladesh.
During this campaign, consumers will get a unique code number under the cap of their refreshing lime ‘n’ lemony Sprite bottle, which will give them the opportunity to participate in a competition just by messaging their unique code number with a SMS.
After sending the unique code number, they will be offered to participate in a quiz. During 50 days campaign a total 2940 Nokia phones will be offered for the ‘Sprite Ghontai Ghontai Nokia Phone’ campaign.
To participate the competition, consumers will have to follow the following steps: buy any PET pack of any of the Sprite with white cap, find the 10 digit unique code underneath the white cap, send the unique valid code to 2010, and by answering three easy questions any consumer will have the opportunity to win a brand new Nokia phone. Fastest answer of every hour will win the prize of the hour.
The campaign will run from Mar 15 to May 2, 2018. Everyday campaign duration will be from 12 p.m. to 10 p.m. The same unique code which was used in the non-campaign hour will remain valid to be used during campaign hour.
Participants will get the opportunity to win a Nokia 3310 3G phone every hour by drinking their favorite refreshing soft drink ‘Sprite’ and participating in this competition. Lucky winners will get to win a brand new Nokia 8 phone in every week.
At the press conference Shadab Khan, Managing Director of Coca-Cola Bangladesh Limited, said, ‘‘We always try to give more to our consumers. We came up with this campaign to offer our beloved customers with something exciting as well as memorable.
Under this campaign our customer will get exciting opportunity to win brand new Nokia handsets every hour by drinking their favorite lemon-lime flavored drink ‘Sprite’ and participating in this competition. I am sure Sprite’s signature lemon-line taste and the exciting new UTC campaign will beat the heat of the summer and make summer refreshing’’.