Apple has apologised after facing criticism for admitting it deliberately slows down some ageing iPhone models. The company now says it will replace batteries for less and will issue software in 2018 so customers can monitor their phone's battery health.
Apple has apologised for secretly slowing down older iPhone models, publishing a letter to customers in order to clear up the "misunderstanding".
The US tech company faced harsh criticism after admitting last week that new software updates deliberately slowed down certain phone models, citing the iPhone 6, 6s, 7 and iPhone SE.
"We know that some of you feel Apple has let you down. We apologise," Apple wrote in a statement.
The company wrote that they have never -- and would never -- "do anything to intentionally shorten the life of any Apple product, or degrade the user experience", claiming that the slowing prevented older models from unexpectedly shutting down.
In order to "regain the trust" of it's customers Apple announced that it would be reducing the prices for replacement batteries on out of warranty iPhones models that are a 6 or later from $US79 to $US29.
The offer will be available worldwide from late January 2018, with a new software update also giving users more insight into their phone's battery performance.
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