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New TV programme to encourage cleanliness


New TV programme to encourage cleanliness

A new TV programme titled 'Dettol Channel i Porichchonno Bangladesh Powered by Harpic' will start from Saturday (Dec 30) at 8.00 p.m. on Channel i. Dhallywood actor Riaz will host the program. The TV series is a part of the 'Dettol Channel i Porichchonno Bangladesh Powered by Harpic' campaign which started for promoting cleanliness amongst the masses.

Theme song of the campaign was launched on Victory Day with the intro "Mon Sundor Jaar, Shey Rakhey Desh Porishkar". Performed by  band 'Chirkutt', the song reportedly gained huge views within the first week on YouTube.

In the first episode of the series, Chief Waste Management Officer of Dhaka North City Corporation Commodore Razzak, an affected citizen of Dhaka, and Bibordhon Roy Emon, founder of 'Amrai Brahmanbaria' -- an organization working for hygiene and cleanliness, will participate in the discussion.

A drama will also be staged in each episode on relevant issues. Alongside the drama and the discussion session, each episode will also highlight people and groups who are taking the drive for cleanliness in the country.

The TV series will have ten episodes which will feature cleanliness for important monuments, hygiene for mother and child and health tips, cleanliness in restaurants, awareness among garments workers etc. The programs will also host discussions with notable personalities.

The 'Dettol Channel i Porichchonno Bangladesh Powered by Harpic' campaign was launched in February to create nationwide awareness regarding cleanliness and hygiene. The campaign aims to create awareness through mass media.

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