Facebook is taking big steps to transfer more augmented reality to its services. For the uninitiated, augmented reality, or AR, lets people cover virtual graphics on top of real world images. It's what gives you digital sunglasses or dog ears in Snapchat and Instagram. The social network on Tuesday said it does superimpose a new feature, called World Effects, to its Messenger chat app. The feature lets you add 3D objects you can interact with to your pictures or videos -- like putting a heart over someone's head or adding a robot that plays music to an image.
Independently, Facebook also said that it's expanding its AR Studios platform, first announced in April during Facebook's F8 developer conference, to the general public. The set of tools grants users to create AR content for Facebook. Initially, AR Studios was only open to around 2,000 brands, publishers and artists. The expansion comes as rivals Google and Apple invest more heavily in AR. Apple earlier this year announced a platform called ARKit that lets software builders build AR apps for iPhones. Google followed suit in August with its own platform for Android-powered phones, called ARCore.
This isn't the only investment Facebook has made in AR. The company advanced an augmented reality art installation on its corporate campus in Menlo Park, California. The company worked with San Francisco artist Heather Day to create a digital mural you can only see by looking at it though a special app on your phone.
Source: Cnet
