Instagram is already drawing the kids. Now it's become the hip place for businesses too. The number of companies that have designed profiles on Instagram is surging, as we can see in this chart from Statista. Meanwhile, the number of companies that are advertising on Facebook's photo-sharing service has doubled in just six months.
Individual Instagram users are taking advantage of businesses' approval of the service. They're increasingly using Instagram to connect with their favorite brands, offer feedback on products, and, of course, complain. Indeed, 80% of Instagram users voluntarily connect with business accounts, Marne Levine, Instagram's chief operating officer, said recently.