A three-day 'Mr. Mango Candy-DIU Marketing Fest-2018' began at 71 Milonayoton of Daffodil International University (DIU) on Sunday (Jul 22). The Department of Business Administration and the DIU Marketing Club jointly organized the program.
Syed Alamgir, managing director of ACI Limited, inaugurated the fest as chief guest, while Aman Ashraf Fayez, CEO of GTV, Shariful Islam, managing director of Bangladesh Brand Forum and John Kabir, popular actor and rock singer were present as special guests.
Professor Dr SM Mahbubu Ul Haque Majumdar, pro-vice-chancellor of DIU, presided over the programme. Treasurer Hamidul Haque Khan, Professor Dr Mohammed Masum Iqbal, dean, faculty of business and economics, Sayed Farrukh Ahmed, head of the department of business administration, and Mohammad Shibli Shahriar, head, department of entrepreneurship, addressed the inaugural session.
The program was conducted by Sabiha Matin, senior lecturer, department of business administration.
The Marketing Festival includes: advertise making competition, brand building competition, marketing case competition, business quiz, digital marketing game, marketing debate etc.
The closing ceremony of the fest will be held on Tuesday (Jul 24), and a jury board consist of country's renowned marketing experts will judge the events and will hand over the prizes among the winners.