Katrina Kaif has secured the top spot in a list of popular Bollywood actress outside India, according to a study. She is followed by Anushka Sharma, Alia Bhatt, Kareena Kapoor Khan and Kajol. The findings are a part of consumption trend study done by Spuul, a video-on-demand (VOD) streaming platforms for Bollywood and regional movies, read a statement.
The report is based on a demographic data and consumption pattern which resulted in interesting insights about what Indians and Indian diaspora are viewing.
As per the study, Diljit Dosanjh is the most popular Punjabi actor outside India. Neeru Bajwa finds the second spot in the list, followed by Jimmy Sheirgill. Punjabi movies are also popular on foreign shores, with the highest consumption in Australia followed by the US, New Zealand, the UK, Pakistan and Canada.
Tamil movies have more popularity and its viewership is the highest in the US, followed by Singapore, Malaysia, the UAE and the UK.
The study says that 50 per cent of consumers of video-on-demand content fall in the age group of 25-34 years, followed by 21 per cent in 34-44 years and 20 per cent in 18-24 years of age. Of this, 80 per cent are male.
- Source: Hi India